Lilyhart celebrates ‘The return of the Independent Spirit’. Designer Kylee Mitchell founded the label in March 2009 with the vision to create a brand that’s Independence is found in being confident, bold, playful, self reliant and adventurous.
Fashion is a gateway to self expression and allows oneself the freedom of connecting to the world with confidence and creativity. Gaining some insight into Kylee’s philosophy she reveals;
“In our adventures we become more intimate with ourselves. We all have to experiment a little and step out of our comfort zone in order to grow. The Women we always have in mind for our collections are all of these things and more. She is unafriad to experiment and has stepped out of her original environment, in some way, to define herself.”
Lilyhart’s customer looks for sustainability in a brand and finds value from its ethics.
“We want our products as much as possible to find precious space in a wardrobe, to be cherished and loved and to become a positive element in someone’s life.
Ulitimately you should be able to pull out this piece and that piece in say 10-20 years time and it’s still sentimental and in good shape.”
Lilyhart xo